Founded in 2007, the inspiration for Smack Pet Food Inc. was Zorro, the beloved family dog of Smack’s founder, Michael. When Zorro was diagnosed with cancer, Michael used his interest in health, nutrition and cooking to help improve Zorro’s diet during his sickness. Although Zorro sadly succumbed to the disease, Michael realised that he had found his passion – creating wholesome, nutritious raw dog food to help all the other beloved family pets benefit from a healthier lifestyle. And so Smack Pet Food was created to honour Zorro’s legacy, and to help nourish other pets with a wholesome, nutritious raw food diet.
Today, Smack continues to formulate and manufacture raw dehydrated food for dogs and cats, driven by a passion for providing nutritious, convenient, and delicious dehydrated pet food.